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Description
Judging by all the press it's received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach's Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay Chiat of... read more
First Sentence
This may seem like a strange way to start a book about advertising, but I have a degree in geography.
Table of Contents
Authors & Contributors
- Jon Steel (Author)
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