Radical Marketing: From Harvard to Harley,... by Sam Hill, Glenn Rifkin - Shelfari

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Description

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap... read more

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In 1982 Clyde Fessler was asked to start a club.

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Sam Hill (Author)

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