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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
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(2003) (edit title/settings)

by Philip Kotler (Author) (edit contributors)

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  1. Shelfari

    Shelfari edited the first sentence of Lateral Marketing: New Techniques for Finding Breakthrough Ideas Thursday, July 16, 2009.

    • Nowadays, a strikingly high percentage of new products are doomed to fail.
    ( )
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