Differentiate or Die : Survival in Our Era of... by Jack Trout - Shelfari

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Description

AN IN-DEPTH EXPLORATION OF TODAY’S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES "Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace…and its sensible solutions for surviving the frenzied competition... read more

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In the beginning, choice was not a problem.

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Jack Trout (Author)
Steve Rivkin

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business

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