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Description
The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy,... read more
Ridiculously Simplified Synopsis
First Sentence
Rules govern our daily lives.
Table of Contents
Authors & Contributors
- Frank I. Luntz (Author)
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