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Description
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be. just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional... read more
First Sentence
We're sitting in this abandoned Pizza Hut in the middle of a fairly seedy shopping center south of San Francisco, trying to get our bear.
Table of Contents
Authors & Contributors
- Sergio Zyman (Author)
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