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Description
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how... read more
First Sentence
Sorting dissimilar items into neat categories is one of life's small pleasures.
Table of Contents
Authors & Contributors
- Steve Rivkin (Author)
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