Wally Olins on Brand by Wally Olins - Shelfari

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Description

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Saïd Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate... read more

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Wally Olins (Author)

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