Welcome to the beta version of Shelfari’s new Book Detail pages!
These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.
Description
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing... read more
First Sentence
Niche marketing is an approach which has been applied successfully by several companies around the world.
Table of Contents
Authors & Contributors
Books with Additional Background Information
List the books that contain additional information about this book.
If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.
