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Description
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed... read more
First Sentence
Richard Branson has made a career out of playing David to other people's Goliath.
Table of Contents
Authors & Contributors
- Des Dearlove (Author)
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