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Description edit
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed... read more
Ridiculously Simplified Synopsis edit
First Sentence edit
Richard Branson has made a career out of playing David to other people's Goliath.
Authors & Contributors edit
- Des Dearlove (Author)
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 338.04092
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