“This guy is an incredible agent of change in every industry that he enters. He seems to be like a walking hurricane that leaves results in its wake instead of destruction. He leaves the Virgin mark on everything he touches - a different way of doing business.
This book is very easy to read, and straight to the point. In a way supplemental to his “Losing my virginity“, it reveals the lessons that have helped him build a global business empire. His formula for creativity is so revealing - he says that he just stays really positive all the time (his staff call him “Dr. Yes”) and ideas just “drop into his head” (!!!!!)
Richard explains how his best business ideas always come through having lots and lots of conversations with people - even when he is working through his long to-do lists. He has his entrepreneurial antennae always switched on and ideas are picked up and then developed.”
John Baw wrote this review Monday, April 27 2009.
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