“I have just finished reading this page-turner! It was a really enjoyable and inspiring read, especially as Sir Richard Branson seems to speak my heart when he writes about social entrepreneurship and of using influence, position, and wealth as a force for good and for change in the world.
Sir Richard seems to be a very remarkable man. He has the unique gift of being able to impart Virgin’s DNA, its core values, to whatever endeavour he embarks on. In all of his projects, he seems to have the knack of changing cultures and raising the high water levels. Just reading his journey from a student activist-entrepreneur to the chief visionary behind the worldwide phenomenon that is Virgin is truly exhilarating.
Like him, I strongly believe that social entrepreneurship provides a way forward for many of the third world’s poverty-related problems. If you have a heart for the marketplace and for business, I seriously recommend that you read this book - there are tonnes of business lessons in there for you. If you happen to get fired up with his message of changing the world, then join the movement.”
John Baw wrote this review Wednesday, April 22 2009.
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