Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (edit title)

Shelfari edited the description of Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company Saturday, August 1 2009.

• Apple Confidential examines the tumultuous history of America’s best-known Silicon Valley start-up – from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple’s recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

Shelfari edited the contributors of Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company Friday, July 24 2009.

• Added a contributor: Owen W. Linzmayer: (Primary Author)

Shelfari edited the first sentence of Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company Friday, July 17 2009.

• Thanks to a never-ending campaign by Apple's powerful public relations machine to protect the myths surrounding the company's origin, almost everyone believes that Apple was started in a garage by "the two Steves," Stephen Gary Wozniak, 25, and Steven Paul Jobs 21.