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Liked It1 of 1 members found this review helpful “Simply fascinating book about the science of shopping and the research behind creating persuasive retail experiences.” see full review » see other reviews » |
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“A great book. Conversational style writing, great points, clear and to the point. Teaches us a great deal about every aspect of shopping. There is more to shopping then purchasing merchandise or services. ”
K.T.Riffic wrote this review Sunday, October 25 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Paco is not only a great retail expert, but he's a great writer. A must read for the multitudes of women who shop till they drop. As a father of two young, "high maintenance" (Coach, Nordstrom's, Bebe, etc.) ladies and the husband of a value shopper, I heartily recommend this book for fathers and husbands seeking to understand the science and psychology of retailing and marketing. Loved the "butt brush effect" story!”
Richard L wrote this review Tuesday, October 20 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Excellent book......”
Dave H wrote this review Saturday, September 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A good book for those in marketing. I keep in mind constantly the ideas of Paco Underhill everytime I create displays within the library. He brings your awareness to customer centered-ness in choosing your locations, design, materials etc. Very helpful book.”
Lana Sylier wrote this review Tuesday, September 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
“While it starts slowly, the book becomes a fascinating look at the psychology behind shopping. Plenty of anecdotes and facts keep the book real, even though sometimes I just couldn't believe what we shoppers do in stores. Recommended to anyone who wants to understand the draw of stores and consumerism.”
Linda K wrote this review Friday, June 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com”
Todd Sattersten wrote this review Friday, May 8 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Reading for Career Reading Roundtable - May 22, 2009.
Roy K wrote this review Tuesday, March 24 2009. ( reply | permalink ) Was this review helpful? Yes | No
I've read and love the first edition; refer to it in my workshops constantly.”
