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Description
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site. It is a book about making data actionable, about turning information into insight... ... read more
First Sentence
Web Analytics Demystified - A Marketer's Guide to Understanding How Your Web Site Affects Your Business is intended to be exactly that, a useful guide to help you get more out of your current online investments.
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