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Description
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able... read more
First Sentence
Mention the term marketing and many people immediately think of catchy advertising slogans, price promotions, or the dreaded phone solicitation during dinner.
Table of Contents
Authors & Contributors
- Donald R. Lehmann (Author)
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