The Balanced Scorecard : Translating Strategy... by Robert S. Kaplan, David P.... - Shelfari

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Description

Here is the book--by the recognized architects of the Balanced Scorecard--that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel... read more

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IMAGINE ENTERING THE COCKPIT of a modern jet airplane and seeing only a single instrument there.

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Authors & Contributors

Robert S. Kaplan (Author)
David P. Norton

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