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How to Write Successful Fundraising Letters
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How to Write Successful Fundraising Letters (edit title)

by Mal Warwick (Author) (edit contributors)

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Description

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies,... read more

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Setting & Important Places

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First Sentence

These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions.

Authors & Contributors

  1. Mal Warwick (Author)

Classification

Popular Tags

  1. direct mail, 
  2. fundraising, 
  3. management, 
  4. nonprofit 
 

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