Web Metrics: Proven Methods for Measuring Web Site Success (edit title)

Shelfari edited the description of Web Metrics: Proven Methods for Measuring Web Site Success Sunday, August 2 2009.

• There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers

Shelfari edited the contributors of Web Metrics: Proven Methods for Measuring Web Site Success Saturday, July 25 2009.

• Added a contributor: Jim Sterne: (Primary Author)

Shelfari edited the first sentence of Web Metrics: Proven Methods for Measuring Web Site Success Thursday, July 16 2009.

• How about a World Wide Web simulator?