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Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of... read more
First Sentence
executive-there are just too many things competing for your reader's attention. For example: One recent issue of Cosmopolitan magazine contained 275 advertisements.
Table of Contents
Authors & Contributors
- Robert W. Bly (Author)
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