“A great book for guidance in developing a target audience and marketing plan. ”
The Author's Assistant wrote this review Sunday, February 17 2008. ( reply | permalink ) Was this review helpful? Yes | No“This book about marketing is very good. I went through the program and realize I had to get down to exactly what I am doing to make it work. Great ideas... first one is to fire the clients who do not do it for you.... Called the "red velvet rope policiy."
The book also gave me permission to think big!”