What Clients Love: A Field Guide to Growing Your Business (edit title)

Shelfari edited the description of What Clients Love: A Field Guide to Growing Your Business Monday, August 3 2009.

• Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In WHAT CLIENTS LOVE, readers will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In WHAT CLIENTS LOVE, Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need.

Shelfari edited the contributors of What Clients Love: A Field Guide to Growing Your Business Wednesday, July 29 2009.

• Added a contributor: Harry Beckwith: (Primary Author)

Shelfari edited the first sentence of What Clients Love: A Field Guide to Growing Your Business Thursday, July 16 2009.

• Forget benchmarking.