Differentiate or Die (Unabridged) (edit title)

Shelfari edited the description of Differentiate or Die (Unabridged) Thursday, August 27 2009.

• A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Shelfari edited the contributors of Differentiate or Die (Unabridged) Wednesday, July 29 2009.

• Added a contributor: Jack Trout: (Primary Author)
• Added a contributor: Steve Rivkin: (Primary None)