A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike.

It?s about Playmaking. In business, it?s what Pepsi does to thwart Coke, and vice versa. In politics, it?s what White House... (read more)