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Description
Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the... read more
First Sentence
have become more valuable than tangible assets. The traditional supply/demand economic models are being completely reevaluated.
Table of Contents
Authors & Contributors
- Marc Gobe? (Author)
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