Made to Stick (edit title)

Timothy Gray approved Timothy Gray’s request to change the title of Made to Stick Friday, October 30 2009.

MattJ edited the ridiculously simplified synopsis of Made to Stick Friday, September 4 2009.

• Added: Simple, unexpected, concrete, credible, emotional, and filled with stories. This book is "made to stick".

Timothy Gray approved Celene F’s request to combine 8 books, including Made to Stick, Sunday, August 30 2009.

Celene F submitted a request to combine 8 books, including Made to Stick, Friday, August 14 2009.

Timothy Gray changed the title of Made to Stick Friday, August 7 2009.

Shelfari edited the description of Made to Stick Friday, July 31 2009.

• Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Shelfari edited the contributors of Made to Stick Tuesday, July 21 2009.

• reordered the contributors.
• 1 : Chip Heath:

Shelfari edited the contributors of Made to Stick Thursday, July 16 2009.

• Added a contributor: Chip Heath: (Primary Author)

Peiyu W edited the quotations of Made to Stick Monday, July 13 2009.

• Added a quotation: “Stories have the amazing dual power to simulate and to inspire”