Made to Stick: Why Some Ideas Survive and Others Die
 

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath, Dan Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas... (read more)

Top tags: businessmarketingcommunicationsticky ideasmanagement (all tags)

Overview: Groups

Business Book Lovers 173 books / 380 members / 89 posts Let's talk about all the best business books. Any genre (marketing, management, investing, finance, etc.) is appropriate for this group.
Best Business Books 63 books / 158 members / 12 posts There's tons of books on business, but only a few good ones....let's find and discuss them!
RH OPSIT Managers 15 books / 2 members / 0 posts This is a group for the Managers in the Random House, Inc. Operations and IT areas to use to share what management titles they've been reading and what they recommend.
Sales & Marketing 38 books / 30 members / 1 posts Sales & marketing professionals talk about what works, personal experiences, what's useful, etc.
Globalization 36 books / 37 members / 2 posts This group is for individuals interested in the multidisciplinary study of globalization - international economic growth and development, finance, and politics, sociology, social entrepreneurship, and so forth.
Economics, Finance and Investing 38 books / 54 members / 1 posts Books on Economics, Finance and Investing for non economists
Citizen Space 131 books / 15 members / 0 posts Our entire Citizen Space library.
ShipServ 2 books / 1 members / 0 posts
Make It Great! Business Books 40 books / 33 members / 10 posts If you love business books, then this group is for you. I don't read fiction, but I love business books. If you do too, join in and have fun!
Marriott School MBA Book of the Month 12 books / 12 members / 2 posts A group for alumni, current and future students, as well as faculty and staff at the Marriott School of Management at Brigham Young University. Others are welcome too! This group focuses on business-related books worth reading.
Influence - The Influencer 5 books / 19 members / 7 posts This group is for people who are interested in the book, The Influencer, plus other books related the the topic of influence. I believe understanding and achieving influence is a key skill in business and life.
Innovation & Design 14 books / 69 members / 3 posts Books, discussions and resources on the topic of innovation and design. Topics include Product Design, User Experience Design, Design, Innovation, Design Thinking, Sustainable Design, Service Design and Innovation.
SJU EDU5365 18 books / 1 members / 0 posts This is a book group for the students in Jennifer Dorman's "Introduction to Interactive Technologies" graduate course at Saint Joseph's University in Pennsylvania.
Discovery Educator Network 20 books / 23 members / 0 posts This is a group for members of the Discovery Educator Network to share and discuss books of interest.
Dr. Floyd's 2008 Summer Reading Challenge 34 books / 8 members / 8 posts The good folks over at "The Radio Adventures of Dr. Floyd" have issued a challenge for their listeners; read ten (10) books this summer. Get the details and find out about the special prize at: http://www.doctorfloyd.com/challenge/
Alliant International University book lovers 283 books / 5 members / 0 posts This group is for students, faculty, staff, alumni, and friends of Alliant International University to share their book/reading list in any genre.
Knowledge Seekers at EMC 41 books / 1 members / 0 posts Extend your knowledge and improve your business edge.
Design for Conversion 7 books / 4 members / 0 posts
redpepper loves books 16 books / 17 members / 0 posts 'redpepper loves books' would like to thank all the books in the world who have found their way to our shelf. because of you, redpepper has grown, and shared, and argued, and marveled, and laughed, and gotten really distracted from the things in life that are not so lucky as to be written on a page.
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