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Description edit
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people,... read more
Ridiculously Simplified Synopsis edit
Characters/People edit
- Jared Fogle: The star of a Subway ad campaign emphasizing the health benefits of eating at Subway.
- Abraham Maslow: Add a description of this character.
- Hoover Adams
- Bill Clinton: Bill Clinton, the former President of the USA. The book narrates incidents and examples from his campaign.
- Jerry Kaplan
- Barry Marshall
- Wendy: Wendy's Burgers. A good story about the new marketing/advertising campaign that Wendy's started and how it made an impact in consumers' minds. "More beef in your burger!"
- Mrs. Johnson
- Roone Arledge
- Sandy
- Herb Kelleher
- Dan Syrek
- Gary Klein
- Einstein: There is nothing specifically about Einstein and his General Relativity, except while trying to explain a concept called "Semantic Stretch" and how people stretch their understanding of a term to fit into contexts that the original term is not coined for.
- Jim Thompson
- Art Silverman
- Kris
- Barry Krause
- Robert McKee: Robert McKee and reference to his exceptional principles behind what makes a good script tick.
- Sinatra: The Sinatra Test references the song "New York" by Frank Sinatra. "If I could do it there, I can do it anywhere" is the concept behind the Sinatra test, implying a credibility aspect of your messages to your audience.
- George Loewenstein
- Mike Sweeney
- Bill McDonough
- Masaru Ibuka: The founder of Sony Corporation and his story about how he motivated his employees to envision the transistor radio.
- Mother Teresa
- Jane Elliott
- Ronald Reagan
- Jerry Weissman
- Alyson Buckman
- Susan T. Fiske
- Elizabeth Newton
- John Caples
- Keith Yamashita
- Richard Gerrig
- Robert Cialdini
- Jerry I. Porras
- Rose Blumkin
- Stone Yamashita
- Pam Laffin
- Rohner Textil
- Richard Coad
- David C. Rubin
- Bob Ocwieja
- Ryan Coleman
- Saddleback Sam
- Jeff Hawkins
- Geoff Ainscow
- Trae Vassallo
- George Foreman
- Dennis
- James Grant
- Tom Kolditz
- Karen Wood
- Stephen Covey
- Donald Kinder
- Amos Tversky
- Bubba
- Eldar Shafir
- Malcolm Gladwell
- Joel Best
- Michael Braungart
- Jan Ullrich
- Melissa Studzinski
- Jane Fulton Suri
- Nora Ephron
- Melvin Manis
- James Carville
- David Mazursky
- Saddleback Samantha
- Leo Durocher
- Holmes
- Floyd Lee
- Warren Buffett
- Rokia
- Jonathan Shedler
- Mark Sadoski
- Greg Connolly
- Robin Warren
- Oprah
- Jim Collins
- John F. Kennedy
- Bethany Hamilton
- Ralph Keyes
- Eric Havelock
- David Johnson
- Thomas Dwyer
- Julian E. Orr
- Stephen Denning
- Lance Armstrong
- Daniel Reisberg
- Rubal Jain
- Dunn
- Michael Jordan
- Aesop
- Billy Ray Valentine
- George Lakoff
- Fox
- Donald A. Redelmeier
- Joe Greene
- Thomas Alva Edison
- Brown Eyes
- Jackie Freiberg
- Greg Kim
- Ray Kroc
- Whit Alexander
- Bart Millar
- Donald Berwick
- Jon Stegner
- Philip Morris
Quotes edit
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“Stories have the amazing dual power to simulate and to inspire”
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“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
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“We’ve seen that compact ideas are stickier, but that compact ideas alone aren’t valuable—only ideas with profound compactness are valuable. So, to make a profound idea compact you’ve got to pack a lot of meaning into a little bit of messaging. And how do you do that? You use flags. You tap the existing memory terrain of your audience. You use what’s already there.”
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“Of the six traits of stickiness that we review in this book, concreteness is perhaps the easiest to embrace. It may also be the most effective of the traits.”
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“This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has “cursed” us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.”
Setting & Locations edit
- Texas
- United States
- Rokia
- New York
- Africa
- California
- Iraq
- Zambia
- Hollywood
- Silicon Valley
- Southwest
- Stanford
- Ise
First Sentence edit
A friend of a friend of ours is a frequent business traveler.
Table of Contents edit
Introduction - What Sticks?
Chapter 1 - Simple
Chapter 2 - Unexpected
Chapter 3 - Concrete
Chapter 4 - Credible
Chapter 5 - Emotional
Chapter 6 - Stories
Epilogue - What Sticks
Sticky Advice
Series & Lists edit
This is book 14 of 53 in Personal MBA. (community list)
Authors & Contributors edit
- Chip Heath (Author)
- Dan Heath (Author)
First Edition edit
Original Language: English
Publisher: Random House
Country: US
Publication Date: 2004
ISBN: 978-1400064281
Page Count: 291
Publisher: Random House
Country: US
Publication Date: 2004
ISBN: 978-1400064281
Page Count: 291
Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 302.13
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Links to Supplemental Material edit
- Made to Stick: Official Website
More Books Like This edit
Books Cited by This Book edit
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