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Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing... read more
First Sentence
Nothing in business is so remarkable as the conflicting variety of success formulas offered by its numerous practitioners and professors.
Table of Contents
Authors & Contributors
- Theodore Levitt (Author)
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