Ted Levitt on Marketing (edit title)

Shelfari edited the description of Ted Levitt on Marketing Sunday, August 16 2009.

• Marketing Guru Ted Levitt’s Groundbreaking Harvard Business Review Articles Together in One Volume Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt’s thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," "Marketing Myopia," and many others. A must-have resource for managers and marketers in any industry, this book is filled with big ideas and practical tools for creating and sustaining a company’s competitive edge.

Shelfari edited the contributors of Ted Levitt on Marketing Saturday, July 25 2009.

• Added a contributor: Theodore Levitt: (Primary Author)

Shelfari edited the first sentence of Ted Levitt on Marketing Friday, July 17 2009.

• We live in a business world that increasingly worships the great tribal god innovation, lyrically hailing it not just as a desired, but as a necessary, condition of a company's survival and growth.