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Description
Marketing Guru Ted Levitt’s Groundbreaking Harvard Business Review Articles Together in One Volume Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses,... read more
First Sentence
We live in a business world that increasingly worships the great tribal god innovation, lyrically hailing it not just as a desired, but as a necessary, condition of a company's survival and growth.
Table of Contents
Authors & Contributors
- Theodore Levitt (Author)
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