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Description
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create... read more
First Sentence
In the 1930s, Sears and Montgomery Ward were approximately equal in sales, profits, capability, and potential.
Table of Contents
Authors & Contributors
- David A. Aaker (Author)
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