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Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an... read more
First Sentence
"If you examine the history of computing technologies, you find that many high-tech products have changed the way people think, feel, and act."
Table of Contents
Authors & Contributors
- B. J. Fogg (Author)
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