SPIN Selling by Neil Rackham

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Memorable Quotes

“The purpose of questions in the larger sale is to uncover implied needs and to develop them into explicit needs”

First Sentence

The V.P. of Sales met me at O'Hare airport and within minutes we were driving through the Chicago suburbs.

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Neil Rackham (Author)

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SPIN Selling (edit title)

Neil Rackham (Author) (edit contributors)