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Description

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY , Yarrow and O'Donnell argue that these voracious and fearless consumers have... read more

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Authors & Contributors

  1. Kit Yarrow (Author)

Popular Tags

  1. nonfiction
  2. september 2009 
 

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