Members with This Book
Most Helpful Reviews
see all reviews
Liked It “A great book on a new subject will change the way you see marketing” see full review » see other reviews » |
Newest Reviews
see all reviews-
“A great book on a new subject will change the way you see marketing ”
Mr.CONNECTability wrote this review Tuesday, December 1 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Really neat insights about our culture. It's as much about learning about marketing as learning about America. I suppose this book could be controversial as the insights are bold. But, I'm thoroughly enjoying the book!”
Jeannie C wrote this review Sunday, September 27 2009. ( reply | permalink ) Was this review helpful? Yes | No
“The core idea of this pleasant, accessible book is easy to grasp: Culturally specific codes shape people’s understandings, behaviors and emotional responses. French-born psychoanalyst and marketing maven Clotaire Rapaille brings a useful perspective shaped by his experiences as a U.S. immigrant to his discussion of what he calls “Culture Codes.” His methods for tapping into these codes are straightforward. However, some of his conclusions lead to fairly sweeping, general claims about overall national cultures. His explanations of coded cultural instincts and actions are still interesting, particularly when he delves specifically into American, French, English, German, Japanese and other societies. getAbstract suggests his book to those interested in cultural differences and those responsible for tailoring marketing concepts to reach specific national audiences around the world.”
getAbstract wrote this review Monday, July 20 2009. ( reply | permalink ) Was this review helpful? Yes | No
“started off well enough, kind of fizzled near the middle and towards the end though. Good subject, just seemed to give example after example, not really what I expected.”
synthetic s wrote this review Thursday, June 18 2009. ( reply | view 1 replies | permalink ) Was this review helpful? Yes | No
“This is an awesome book, although things are seen in a marketing perspective it amazes when we learn how the people in different cultures see the same thing in a different way. ”
Patrick A wrote this review Tuesday, February 3 2009. ( reply | permalink ) Was this review helpful? Yes | No“This is a good book to read if you are interested in marketing or sales.”
Vernon R wrote this review Sunday, January 27 2008. ( reply | permalink ) Was this review helpful? Yes | No
“I'm reading now.”
kimberlinewyork wrote this review Thursday, September 6 2007. ( reply | permalink ) Was this review helpful? Yes | No
Displaying 1-8 of 8
