1 of 1 members found this review helpful.
“Mr. Schwartz gives wonderful counter-intuitive examples of how when people face too much choice, sometimes defer action or even take none at all.
"More" is not always "better". The price of added confusion and devoted time/resources to constant evaluations among multiple choices, outweighs the benefits of having "alternatives". Perception of quality may even be diluted when such "invitation to compare" is offered!
Eye-opening wisdom for anyone creating customer-facing product and/or services. Highly recommended.”
dahveedgr wrote this review Thursday, July 16 2009.
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