Jack Trout on Strategy by Jack Trout - Shelfari

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Description

From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained... read more

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Using good strategy is how you survive in a world of killer competition.

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Jack Trout (Author)

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