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Liked It “This book Rocks! What a great tool to help you appreciate the innovative people around you and how they contribute to the innovative process.” see full review » see other reviews » |
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“This book Rocks! What a great tool to help you appreciate the innovative people around you and how they contribute to the innovative process.”
Tim C wrote this review 5 days ago. ( reply | permalink ) Was this review helpful? Yes | No
“The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A nthropologist— the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler , who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal”
shrinivas ayyar wrote this review 3 weeks ago. ( reply | permalink ) Was this review helpful? Yes | No“Excellent book to discover various personality types in an Organization and how they contribute to design think.”
Das Satanur wrote this review Saturday, October 31 2009. ( reply | permalink ) Was this review helpful? Yes | No“This book teaches you innovation techniques. A must read !!”
Mylanie A wrote this review Saturday, September 12 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Read this book for Organizatonal development class”
Nelda M wrote this review Wednesday, September 9 2009. ( reply | permalink ) Was this review helpful? Yes | No
“A nice intro to possible approaches to innovation. This is not a book about process but more about different mindsets that can lead to new concepts and ideas. It has inspirational stories and experiences in each of the mindsets. In a way each of the faces represents a potential stage in the innovation process - suggesting we all need to embrace each face at some point in order to get from great idea to something that is actually put into action.”
Seth S wrote this review Thursday, July 2 2009. ( reply | permalink ) Was this review helpful? Yes | No
“Great book on innovation - I can also recommend the audio version at Audible.”
tadej wrote this review Sunday, May 25 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Good book for people in the design community.”
Sara wrote this review Sunday, January 20 2008. ( reply | permalink ) Was this review helpful? Yes | No
“Tom Kelley, co-founder of IDEO shares perspectives on how they engage in design thinking.”
DesignThinkingDallas wrote this review Wednesday, October 17 2007. ( reply | permalink ) Was this review helpful? Yes | No
