Books

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Description

"A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book."— The Wall Street Journal   The woman next to you in the coffee shop, typing madly on her... read more

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Authors & Contributors

  1. Ben McConnell (Author)
 

Books with Additional Background Information

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Books That Influenced This Book

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