The Art of the Start (edit title)

Timothy Gray approved Ulrich’s request to change the title of The Art of the Start Saturday, November 7 2009.

Ulrich changed the title of The Art of the Start Friday, November 6 2009.

Timothy Gray approved Ulrich’s request to combine 2 books, including The Art of the Start, Thursday, September 10 2009.

Ulrich submitted a request to combine 2 books, including The Art of the Start, Thursday, September 10 2009.

Shelfari edited the description of The Art of the Start Sunday, August 2 2009.

• What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .

Timothy Gray edited the first sentence of The Art of the Start Friday, July 24 2009.

• GIST (GREAT IDEAS FOR STARTING THINGS)(Great Ideas for Starting Things) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish.

Federico edited the quotations of The Art of the Start Friday, July 24 2009.

• Added a quotation: “The higher you go in big organizations, the thinner the air, and the thinner the air, the most difficult it is to support intelligent life”

Shelfari edited the contributors of The Art of the Start Wednesday, July 22 2009.

• Added a contributor: Guy Kawasaki: (Primary Author)

Shelfari edited the first sentence of The Art of the Start Friday, July 17 2009.

• GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish.