The Art of the Start by Guy Kawasaki

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Description

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former... read more

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Summary

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Cast of Characters/Important People

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Memorable Quotes

“The higher you go in big organizations, the thinner the air, and the thinner the air, the most difficult it is to support intelligent life”

First Sentence

GIST (Great Ideas for Starting Things) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish.

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