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Description
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune—the... read more
First Sentence
There was a time when companies had never heard of marketing.
Table of Contents
Authors & Contributors
- Alexander Hiam (Author)
- Charles D. Schewe
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