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Description
Every firm's sales force combines the distinctive personalities of its members with complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major... read more
First Sentence
A world-class sales force is a powerful asset for any company, but using a direct selling organization is just one of a whole range of options for going to market.
Table of Contents
Authors & Contributors
- Andris A. Zoltners (Author)
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