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Description

In today's business environment, strategy has never been more important. Yet research shows that most companies fail to execute strategy successfully. Behind this abysmal track record lies an undeniable fact: many companies continue to use management processes-top-down, financially driven, and... read more

Ridiculously Simplified Synopsis

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First Sentence

THE ABILITY TO EXECUTE STRATEGY.

Authors & Contributors

  1. Robert S. Kaplan (Author)
  2. David P. Norton
 

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