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Description
It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes... read more
First Sentence
Table of Contents
Authors & Contributors
- Jack L. Davidson (Author)
- Ric Merrifield
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