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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (edit title)

Tom Peters (?) (edit contributors)

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Description

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." ... read more

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First Sentence

The defining Brand You idea: "They" aren't in charge of our careers-and by extension our lives-anymore
 

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