What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (edit title)

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1. 

   What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

   Hardcover, 304 pages, published in 2006 by Kaplan Business. | see this at Amazon.com »

   ISBN: 1419584332

   
2. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

   | see this at Amazon.com »