What Sticks: Why Most Advertising Fails and How... by Rex Briggs, Greg Stuart - Shelfari

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Description

What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on... read more

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Rex Briggs (Author)

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